Creating engaging and compelling podcast episodes is key to attracting and retaining listeners. If you’re looking for fresh ideas to inspire your next episode, here are five great podcast topic ideas that are sure to captivate your audience.

1. Interview with an Industry Expert

Inviting an expert from your field can provide valuable insights and fresh perspectives. This is low-hanging podcast episode fruit - and you can do it time and time again. Make sure you prepare thoughtful questions that dig deeper into their experiences, challenges, and successes. Especially questions that lead your guest to telling stories.

Possible Questions: “What major trends have you seen shape the future of our industry?” or “Can you share a story about a recent challenge you faced and how you overcame it?” Obviously, customizing for your guest and industry.

2. Behind-the-Scenes of Your Business

Listeners love to get a peek behind the curtain. Share the day-to-day operations, challenges, and successes of running your business. This transparency builds trust and engages your audience on a personal level. People love to hear these stories and get to know the normal you (and your team) whole podcasts are launched as SIMPLY BTS content.

Possible Segments: “A Day in the Life of…” or “How We Developed Our Latest Product.”

3. Customer Success Stories

Highlighting your customers’ success stories not only provides relatable content but also serves as a powerful testimonial for your business. Invite satisfied customers to share their journey and how your product or service helped them achieve their goals. This can be huge for customer loyalty and establishing new relationships with customers. Once a customer sees how you engage with others in a positive and celebratory fashion - they are going to find a way to have that same interaction with you.

Possible Questions: “What problem were you facing before using our product/service?” and “How has our product/service made a difference in your life or business?” You could also ask questions that lead the guest to talk about the successful work of your team in addressing the problem.

4. Current Events and Industry News

Discussing recent developments and news in your industry can position your podcast as a go-to source for the latest information. Offer your analysis and opinions on how these events might impact your audience. I listen to a podcast called “The Vendor Table” that is all about the Wedding Photography Industry. I am not a Wedding Photographer and I still absolutely love listening to them discuss the current events and new things that are happening.

Possible Topics: “Recent Industry Legislation Changes” or “How New Technology is Transforming Our Field.”

5. Tips and How-To Guides

Providing actionable advice and practical tips can make your podcast highly valuable to your listeners. How-To and “Why Do” podcast episodes are some of the most listened to episodes. Also, side note, this is a great way to work in sponsors as you are sharing advice and tips on how people can accomplish things or fix problems. Choose topics that address common challenges or questions your audience faces.

Possible Topics: “Top 10 Tips for…” or “How to Master...”

If you want to talk more about podcast episode ideas feel free to hit me up. I always love hearing new perspectives and brainstorming creative content. Shoot me an email or find us on instagram @thepodkitchen.